As one of the most profound lyricists of the rap genre, New Jersey’s very own J-Carter always gives his audience much more than expected. The award-winning emcee (2019 Rapper of the Year) has become a fountain of inspiration by dropping three full-length masterpiece albums within two years. Time To Shine (2018), I’m Still Here (2018), and Take Hip-Hop Back (2019) is a stirring catalog of some of the finest material that rap music has to offer. J-Carter has built quite a following for himself with his classic flow and a cinematic delivery that is timeless.

J-Carter’s relentless burst of creativity continues with the upcoming release of a new album titled Hip-Hop Til I Die. This 38-track jeweled lotus captures J-Carter’s prolific musical craftsmanship. Hip-Hop Til I Die is a dimensional production wherein we find that each track opens up a door to a different aspect of reality, realities that have meaning to us all with J-Carter as the narrator. The album is enriched with some very remarkable production that primarily draws upon elements of r&b and soul music genres, which contributes greatly to Hip-Hop Til I Die’s elaborate continuity.

The album begins with the soulful A Lyrical Addiction. The opening track is an instant charmer as we get to see J-Carter’s mastery over a multitude of flows. The rap veteran’s signature window-of-the-soul preciseness has evolved to a whole new level, one that not only makes A Lyrical Addiction unique but permeates throughout the entire album in different ways.

One thing that makes Hip-Hop Til I Die a memorable experience is its great sonic landscape. After an opening series of soul-drenched grooves, we come to the acoustic charms of Coming In Second, a beautifully composed track that incorporates some eloquent guitar strums into its instrumentation as J-Carter casts some verbal musings about the pain of feeling neglected by his significant other. Coming In Second’s crisp sound qualifies this offering as an instant favorite.

J-Carter’s renewed assertiveness behind the mic is coupled with an approach to recording that equally endears the balance of the genre’s classic era with today’s sound as evidenced on the album’s title track. Hip-Hop Til I Die proves to be an affidavit of J-Carter’s bar-dropping skills, which can shape generations. The fluctuating brass section and striking drum pattern are sure to catch the listener’s attention. J-Carter’s witty wordplay is absolutely amazing and is reminiscent of the music’s power when cultivated for the very reason that it was created.

The depth of Hip-Hop Til I Die exerts itself with topics of love, virtue, and exemplary social commentary. J-Carter discusses the beauty of woman having a dark complexion on Own Your Skin Tone. Like its other flavorful counterparts, Own Your Skin Tone merges elements of electronic dance music with traditional r&b for a revitalizing groove that serves as an anthem for all women of color.

J-Carter concludes Hip-Hop Til I Die with the compelling Yes Celebrate. Hip-Hop Til I Die is filled with fields of positive messages as seen in tracks that appear earlier in the album like World’s Enemy, It’s Hellivision, Can’t Smile, and other proverbial tunes of wisdom. J-Carter’s knowledge bars are just as real as they are inspiring. J-Carter unveils his awesome truth with an equally festive track. Yes Celebrate triumphs over rap debauchery with an incredible hook and larger than life melody, which enables every listener to touch the sky in their own mind and feel the resolve of good in an adverse world.

Hip-Hop Til I Die is a masterpiece and a brilliant accomplishment by rap artist J-Carter. Not only has J-Carter evolved as an emcee and producer but demonstrates just how powerful is rap music is when lyricized with grown-man talk. Hip-Hop Til I Die is a perfect medium for J-Carter to talk with his audience about subjects that influence us all. J-Carter gives us a transcendent model of what life is like and the ways in which we can improve our personal lives and society while not losing the charm of enjoying life for what it’s worth. Hip-Hop Til I Die has given the genre the dose of immortality it needs to continue to flourish.


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